Skip to main content
Part of complete coverage on

How to design a better world

By John Maeda, Special to CNN
updated 9:14 AM EST, Sun December 16, 2012
STORY HIGHLIGHTS
  • John Maeda: Something designed superbly looks and feels different
  • Much of the time, we tend not to notice good design, he says
  • Designers can make things simpler and richer at same time, Maeda says
  • Maeda: Design can redefine leadership in age when everyone can friend the CEO

Editor's note: John Maeda is an artist, graphic designer, computer scientist and president of Rhode Island School of Design. He spoke at the TEDGlobal conference in June in Edinburgh. TED is a nonprofit dedicated to "Ideas worth spreading," which it makes available through talks posted on its website.

(CNN) -- When I was young, my teachers praised me for being good at math and art, but my father would always tell people, "You know, John is good at math." At the time I felt I had to choose between the two -- and with my parents' influence winning over my own, I went to MIT.

After many years there, I learned about computers on many levels. In doing so, I saw technology succeeding each year in making everything cheaper, faster, and smaller -- but failing to create any emotional connection or to bring any meaning to our lives.

Design has picked up significant momentum with the success of design-led companies like Apple and Airbnb, but the exact meaning of design and how it is applied is often something of a mystery.

John Maeda
John Maeda

Educated as a computer scientist, my bias is to believe in what can be quantified, and so I understand how confusing "getting" design can be.

Qualitatively speaking, however, something designed superbly tends to look and feel better than something designed poorly. Or, said another way: Something designed superbly tends to look and feel "different" than something designed poorly. It is whether the difference "works" or not that determines good design versus bad design.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



We encounter design, good and bad, with everything we see, touch, and use. It's invisible to most people because it's everywhere -- much like the proverbial fish that doesn't know where to find water.

TED.com: John Maeda on his journey in design

One simple way to become aware of graphic design is to try not to ignore the font, or typeface, being used -- which does a lot more than just make a word readable. A slight change in line weight can make the word "heavy" seem "heavier." Formal appears more formal when set in italics. And "far" does appear a bit far....................away when a little distance gets added into the visual equation. Design is a way of adding enough visual, tactile, spatial, audio, textural or temporal inflection so as to make the ordinary feel different -- with the goal of making that difference a meaningful one.

Human to Hero: Wang Shu
Designing the James Bond universe
Hearing aid design breaks the mold

In the early 1990s, my work focused on combining the rigid vocabulary of computer programming with the playful possibilities of art and design. I created a series of interactive works in the C computer language called "reactive graphics."

TED.com: David Kelley on human-centered design

My intent was to show that the computer could be more than a cold, clinical object; it could do things that delighted us. Though that work is now credited with helping to launch the interactive graphics movement on the Web, at the time it was marginalized by traditional print designers. Yet I believe that taking principles from one domain and applying them to a new context -- in this case mixing traditional visual aesthetics with advanced computation and algorithms -- is where the practice of design tends to make its biggest marks.

Today, the relevance of design is expanding far beyond visual aesthetics -- to everything from tackling global issues such as climate change, to making sense of the overwhelming amount of data that surrounds us. Designers have the unique ability to make information, products and experiences both simpler and richer all at once.

TED.com: Designing objects that tell stories

Recently I have been thinking that, just as design and technology combined to make the rich creative space that is digital media today, design and technology together will now begin to help leaders navigate their competing priorities, solve complex problems, and nurture fragmented relationships.

As organizations shift from neatly ordered hierarchies to chaotic, flattened "heterarchies," where anyone can "friend the CEO," a new generation of tools will be invented that will allow design and technology to enable leaders to make true connections among people and inspire change.

Just as design enabled us to have an emotional connection with a piece of glass and aluminum that lives in our pocket, design and technology together will restore some of the humanity in what it means to lead in the 21st century.

Follow @CNNOpinion on Twitter

Join us at Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of John Maeda.

ADVERTISEMENT
Part of complete coverage on
updated 12:53 PM EDT, Tue September 30, 2014
Jeff Yang calls Ello a wakeup call to Facebook and Twitter, and a sign of hope for fast-rising upstarts Pinterest and Snapchat.
updated 4:28 PM EDT, Tue September 30, 2014
Paul Waldman says the Secret Service should examine its procedures to make sure there are no threats to the White House--but without losing the openness so valuable to democracy
updated 4:49 PM EDT, Tue September 30, 2014
Jesse Williams says the videotape and 911 call that resulted in police gunning down John Crawford at a Walmart reveals the fatal injustice of racial assumptions
updated 10:59 AM EDT, Tue September 30, 2014
Mel Robbins says officials should drop the P.C. pose: The beheading in Oklahoma was not workplace violence. Plenty of evidence shows Alton Nolen was an admirer of ISIS.
updated 3:11 PM EDT, Tue September 30, 2014
The Occupy Central movement has already achieved much by bringing greater attention to Hong Kong's struggle for democracy, William Piekos says..
updated 3:11 PM EDT, Tue September 30, 2014
The Occupy Central movement has already achieved much by bringing greater attention to Hong Kong's struggle for democracy, writes William Piekos.
updated 10:13 AM EDT, Tue September 30, 2014
As Prime Minister Narendra Modi visits America, Madeleine Albright says a world roiled by conflict needs these two great democracies to commit to moving their partnership forward
updated 10:04 AM EDT, Tue September 30, 2014
John Sutter: Lake Providence, Louisiana, is the parish seat of the "most unequal place in America." And until somewhat recently, the poor side of town was invisible on Google Street View.
updated 9:11 AM EDT, Mon September 29, 2014
Julian Zelizer says in the run up to the 2016 election the party faces divisions on its approach to the U.S.'s place in the world
updated 10:19 AM EDT, Mon September 29, 2014
Ruben Navarrette says Common Core supporters can't devise a new set of standards and then fail to effectively sell it.
updated 9:29 AM EDT, Tue September 30, 2014
Earlier this month, Kenyans commemorated the heinous attack on the Westgate Mall in Nairobi.
updated 2:59 PM EDT, Tue September 30, 2014
David Wheeler says Colorado students are right to protest curriculum changes that downplays civil disobedience.
updated 9:58 PM EDT, Fri September 26, 2014
Sally Kohn says when people click on hacked celebrity photos or ISIS videos, they are encouraging the bad guys.
updated 7:55 AM EDT, Fri September 26, 2014
Loren Bunche says she walked by a homeless man every day and felt bad about it -- until one day she paused to get to know him
updated 9:32 AM EDT, Tue September 30, 2014
ISIS grabs headlines on social media, but hateful speech is no match for moderate voices, says Nadia Oweidat.
updated 8:33 AM EDT, Mon September 29, 2014
A new report counts jihadists fighting globally. The verdict? The threat isn't that big, says Peter Bergen.
updated 5:37 PM EDT, Tue September 23, 2014
Ebola could become the biggest humanitarian disaster in a generation, writes former British Prime Minister Tony Blair
updated 12:58 PM EDT, Fri September 26, 2014
ISIS has shocked the world. But will releasing videos of executions backfire? Four experts give their take.
updated 10:39 AM EDT, Fri September 26, 2014
Eric Holder kicked off his stormy tenure as attorney general with a challenge to the public that set tone for six turbulent years as top law-enforcement officer.
updated 9:09 AM EDT, Fri September 26, 2014
LZ Granderson says Obama was elected as a war-ending change agent, not a leader who would leave behind for his successor new engagement in Iraq and Syria. Is he as disappointed as the rest of us?
updated 5:10 AM EDT, Wed September 24, 2014
Gayle Lemmon says the question now is how to translate all the high-profile feminizing into real gains for women
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT