Skip to main content

How media lose interest in gun control

By Danny Hayes, Special to CNN
updated 10:01 AM EST, Fri January 11, 2013
STORY HIGHLIGHTS
  • Danny Hayes: After Newtown shooting, it seemed time was ripe for new gun control laws
  • But congressional opposition has not wilted, Hayes says
  • He says after mass killings, media attention surges, public follows; both quickly drop
  • Hayes: Pattern same with Newton, and gun control opponents count on it

Editor's note: Danny Hayes is an assistant professor of political science at George Washington University and the co-author of the forthcoming book "Influence From Abroad: Foreign Voices, the Media, and U.S. Public Opinion."

(CNN) -- Less than a month ago, gun control seemed destined for its day in Congress.

In the wake of the shooting of 20 schoolchildren and seven adults in Newtown, Connecticut, a major revision to the nation's gun laws appeared, to many observers, inevitable -- a sure thing, even.

"This awful massacre has changed where we go from here," longtime gun rights supporter Sen. Joe Manchin, D-West Virginia, tweeted three days after the shooting.

Danny Hayes
Danny Hayes

"I think," said Sen. Charles Schumer, D-New York, "we could be at a tipping point."

Indeed, with bullet-riddled bodies of 6- and 7-year-olds being carried from a first-grade classroom, opposition to tighter gun laws could hardly seem to withstand the deluge of media attention and outrage from a horrified public.

Yet congressional opposition has not wilted. And this week, as the grim one-month anniversary of Newtown approaches, Vice President Joe Biden signaled that the White House might be prepared to enact reforms through executive order rather than risk a fight for comprehensive legislation on Capitol Hill.

To look at the polls, opposition in Congress seems puzzling. Although support for an assault weapons ban is not high, clear majorities of Americans support a variety of other measures proposed by gun control advocates. In a recent USA Today/Gallup Poll, 92% said they favored a law that would require background checks at gun shows. More than six in 10 Americans support a ban on high-capacity ammunition clips. Even many gun owners embrace reforms.

The political influence of the National Rifle Association, which strongly opposes any new gun laws, helps explain why some members of Congress don't support measures that large majorities of Americans want. But the dynamics of media and public attention are also crucial to understand what's happening.

The gun control debate illustrates what is known as the "issue-attention cycle." This occurs when a dramatic event -- in this case, the Newtown shooting -- causes the media and public to become intensely interested in a policy issue for a brief time, before moving on to other problems.

NRA president: Focus on mentally ill
Gingrich: Biden should go to Chicago
Ben Shapiro: Weapons resist tyranny

Following high-profile mass killings in the United States, there often is a surge in news coverage about gun control. But within a few weeks, coverage reverts to where it was before the shooting. This was evident following the 2007 massacre at Virginia Tech, the 2011 shooting of Rep. Gabrielle Giffords and last year's attack at an Aurora, Colorado, movie theater.

Newtown, for all its unique dreadfulness, has so far been little different.

In the week beginning a day after the tragedy -- from December 15 through December 21 -- 2,472 stories in the nation's newspapers mentioned gun control. These data come from a search of more than 500 news outlets indexed in the LexisNexis "U.S. Newspapers and Wires" database. In the next week, the number of gun control stories fell by more than half, to 1,192. The week after -- from December 29 through January 4 -- it was down to 962.

Meanwhile, journalists found a new object of attention. From December 29 through January 4, the LexisNexis database included 3,636 stories mentioning the fiscal cliff -- nearly four times as many as mentioned gun control in that same week. The economy didn't tumble over the cliff, but gun control did.

These patterns have consequences for public opinion, which tends to take its cues from the media. Without sustained attention to gun control, Americans are not likely to view the issue as particularly salient. Even in a Gallup Poll fielded in the days after the Sandy Hook Elementary School shooting, just 4% of Americans said guns were the country's most important problem. Most mentioned the economy, which has dominated the news for months.

As a result, there is less pressure on gun control opponents, most of whom are Republican, in Congress to strike a deal with those seeking stronger gun controls, most of whom are Democrats. Opposing gun reforms that might be popular with Americans, but not important to them, may be less risky for many politicians than running afoul of a powerful interest group such as the NRA.

This doesn't necessarily mean that gun legislation is moribund. Perhaps the efforts of the anti-gun violence organization founded by Giffords -- a decidedly compelling advocate for gun control -- may sustain the media's attention. That could make the issue more important to voters, which might create a greater incentive for Congress to act.

But with the coming political fight over the debt ceiling, media attention to guns may remain in relatively short supply, especially as Sandy Hook recedes in the rearview mirror. The reality of the issue attention cycle suggests that gun control advocates' best hope may lie in executive action, not the legislative process.

Follow @CNNOpinion on Twitter.

Join us at Facebook/CNNOpinion.

The opinions expressed in this commentary are solely those of Danny Hayes.

ADVERTISEMENT
Part of complete coverage on
updated 2:49 PM EDT, Tue April 15, 2014
Kathleen Blee says the KKK and white power or neo-Nazi groups give haters the purpose and urgency to use violence.
updated 7:56 AM EDT, Wed April 16, 2014
Sen. Sheldon Whitehouse and Rep. Henry Waxman say read deep, and you'll see the federal Keystone pipeline report spells out the pipeline is bad news
updated 7:53 AM EDT, Wed April 16, 2014
Frida Ghitis says President Obama needs to stop making empty threats against Russia and consider other options
updated 5:29 PM EDT, Tue April 15, 2014
Peter Bergen and David Sterman say the Kansas Jewish Center killings are part of a string of lethal violence in the U.S. that outstrips al Qaeda-influenced attacks. Why don't we pay more attention?
updated 12:41 PM EDT, Tue April 15, 2014
Danny Cevallos says families of the passengers on Malaysian Airlines Flight 370 need legal counsel
updated 11:23 AM EDT, Mon April 14, 2014
David Frum says Russia is on a rampage of mischief while Western leaders and Western alliances charged with keeping the peace hem and haw
updated 7:56 AM EDT, Mon April 14, 2014
Most adults make the mistakes of hitting the snooze button and of checking emails first thing in the morning, writes Mel Robbins
updated 1:54 PM EDT, Mon April 14, 2014
David Wheeler says as middle-class careers continue to disappear, we need a monthly cash payment to everyone
updated 7:55 AM EDT, Mon April 14, 2014
Democrats need to show more political spine when it comes to the issue of taxes.
updated 11:55 AM EDT, Mon April 14, 2014
Donna Brazile recalls the 50th Anniversary of the Civil Rights Act as four presidents honored the heroes of the movement and Lyndon Johnson, who signed the law
updated 9:17 AM EDT, Mon April 14, 2014
Elmer Smith remembers Chuck Stone, the legendary journalist from Philadelphia who was known as a thorn in the side of police and an advocate for the little guy
updated 2:56 PM EDT, Sun April 13, 2014
Al Franken says Comcast, the nation's largest cable provider, wants to acquire Time Warner Cable, the nation's second-largest cable provider. Should we be concerned?
updated 11:22 AM EDT, Fri April 11, 2014
Philip Cook and Kristin Goss says the Pennsylvania stabbing attack, which caused grave injury -- but not death, carries a lesson on guns for policymakers
updated 3:06 PM EDT, Fri April 11, 2014
Wikipedia lists 105 football movies, but all too many of them are forgettable, writes Mike Downey
updated 10:32 AM EDT, Fri April 11, 2014
John Sutter and hundreds of iReporters set out to run marathons after the bombings -- and learned a lot about the culture of running
updated 12:49 PM EDT, Fri April 11, 2014
Timothy Stanley says it was cowardly to withdraw the offer of an honorary degree to Ayaan Hirsi Ali. The university should have done its homework on her narrow views and not made the offer
updated 10:16 AM EDT, Fri April 11, 2014
Al Awlaki
Almost three years after his death in a 2011 CIA drone strike in Yemen, Anwar al-Awlaki continues to inspire violent jihadist extremists in the U.S, writes Peter Bergen
updated 9:21 PM EDT, Fri April 11, 2014
David Bianculli says Colbert is a smart, funny interviewer, but ditching his blowhard persona to take over the mainstream late-night role may cost him fans
updated 1:31 PM EDT, Thu April 10, 2014
Rep. Paul Ryan says the Republican budget places its trust in the people, not in Washington
updated 5:28 PM EDT, Thu April 10, 2014
Aaron David Miller says Obama isn't to blame for Kerry's lack of progress in resolving Mideast talks
updated 11:22 AM EDT, Mon April 14, 2014
David Weinberger says beyond focusing on the horrors of the attack a year ago, it's worth remembering the lessons it taught about strength, the dangers of idle speculation and Boston's solidarity
updated 12:32 PM EDT, Thu April 10, 2014
Katherine Newman says the motive for the school stabbing attack in Pennsylvania is not yet known, but research on such rampages turns up similarities in suspects and circumstances
updated 7:03 AM EDT, Fri April 11, 2014
Simon Tisdall: Has John Kerry's recent track record left Russia's wily leader ever more convinced of U.S. weakness?
updated 12:40 PM EDT, Thu April 10, 2014
Mel Robbins says Nate Scimio deserves credit for acting bravely in a frightening attack and shouldn't be criticized for posting a selfie afterward
updated 2:39 PM EDT, Wed April 9, 2014
Wendy Townsend says the Rattlesnake Roundup -- where thousands of pounds of snakes are killed and tormented -- is barbaric
updated 9:45 AM EDT, Thu April 10, 2014
Dr. Mary Mulcahy says doctors who tell their patients the truth risk getting bad ratings from them
updated 9:28 AM EDT, Wed April 9, 2014
Peggy Drexler says the married Rep. McAllister, caught on video making out with a staffer, won't get a pass from voters who elected him as a Christian conservative with family values
updated 7:43 AM EDT, Wed April 9, 2014
David Frum says the president has failed to react strongly to crises in Iran, Syria, Ukraine and Venezuela, encouraging others to act out
updated 4:57 PM EDT, Wed April 9, 2014
Eric Liu says Paul Ryan gets it very wrong: The U.S.'s problem is not a culture of poverty, it is a culture of wealth that is destroying the American value linking work and reward
updated 7:51 AM EDT, Wed April 9, 2014
Frida Ghitis writes: "We are still seeing the world mostly through men's eyes. We are still hearing it explained to us mostly by men."
updated 10:08 AM EDT, Thu April 10, 2014
Chester Wisniewski says the Heartbleed bug shows how we're all tangled together, relying on each other for Internet security
updated 3:26 PM EDT, Wed April 9, 2014
Danny Cevallos says an Ohio school that suspended a little kid for pointing his finger at another kid and pretending to shoot shows the growth in "zero tolerance" policies at school run amok
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT