- Sherrilyn Ifill, Darren Walker: Black leaders funding drive to pay for students to see "Selma"
- They say the goal is to ensure that young people are aware of and connect with U.S. civil rights heritage
- Writers: "Selma" can provide powerful resonance for the challenges and struggles we confront today
Sherrilyn Ifill is the president of the NAACP Legal Defense & Educational Fund, Inc. Darren Walker is the president of The Ford Foundation
(CNN)It started right on New Year's Eve with one prominent businessman posing a simple question to a few of his close friends and fellow business leaders: "How can we make sure that young people will see this movie?"