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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / CALIFORNIA / EXIT POLL


2,390 Respondents Updated: 2:05 p.m.

VOTE BY GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
Male (49%)
47%
+1
50%
Female (51%)
41%
+5
57%


VOTE BY RACE AND GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
White Men (32%)
56%
n/a
42%
White Women (34%)
47%
n/a
52%
Non-White Men (17%)
30%
n/a
65%
Non-White Women (18%)
30%
n/a
68%


VOTE BY RACE
BUSH
KERRY
TOTAL
2004
2000
2004
White (65%)
51%
+5
47%
African-American (6%)
18%
+7
81%
Latino (21%)
32%
+4
63%
Asian (4%)
34%
-12
66%
Other (4%)
34%
n/a
63%


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-29 (22%)
39%
n/a
58%
30-44 (28%)
46%
+9
52%
45-59 (27%)
44%
+4
53%
60 and Older (23%)
46%
+0
52%


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-64 (84%)
44%
+4
53%
65 and Older (16%)
43%
-4
55%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Under $15,000 (8%)
29%
n/a
70%
$15-30,000 (14%)
42%
n/a
55%
$30-50,000 (19%)
42%
n/a
56%
$50-75,000 (23%)
47%
n/a
50%
$75-100,000 (14%)
47%
n/a
49%
$100-150,000 (14%)
41%
n/a
58%
$150-200,000 (5%)
54%
n/a
46%
$200,000 or More (4%)
64%
n/a
36%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $50,000 (41%)
40%
n/a
58%
$50,000 or More (59%)
47%
n/a
50%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $100,000 (78%)
43%
n/a
54%
$100,000 or More (22%)
48%
n/a
52%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (27%)
39%
n/a
58%
No (73%)
47%
n/a
51%


ARE YOU A UNION MEMBER?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (16%)
38%
n/a
59%
No (84%)
46%
n/a
52%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No High School (4%)
58%
+31
37%
H.S. Graduate (16%)
50%
+4
48%
Some College (34%)
50%
+9
49%
College Graduate (29%)
40%
-5
57%
Postgrad Study (17%)
33%
-7
64%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No College Degree (55%)
51%
n/a
48%
College Graduate (45%)
38%
n/a
60%


VOTE BY PARTY ID
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (39%)
12%
+5
87%
Republican (33%)
89%
+2
9%
Independent (27%)
36%
-2
59%


VOTE BY IDEOLOGY
BUSH
KERRY
TOTAL
2004
2000
2004
Liberal (26%)
10%
+0
88%
Moderate (46%)
41%
+5
56%
Conservative (28%)
80%
+1
19%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY
TOTAL
2004
2000
2004
No (13%)
34%
n/a
63%
Yes (87%)
46%
n/a
52%


VOTE BY RELIGION
BUSH
KERRY
TOTAL
2004
2000
2004
Protestant (44%)
60%
+4
38%
Catholic (28%)
35%
-4
63%
Jewish (4%)
19%
+5
78%
Other (8%)
25%
+0
73%
None (15%)
32%
+12
65%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (11%)
93%
n/a
6%
No (89%)
38%
n/a
60%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY
TOTAL
2004
2000
2004
More Than Weekly (12%)
60%
n/a
37%
Weekly (20%)
47%
+0
52%
Monthly (14%)
42%
+1
56%
A Few Times a Year (30%)
43%
+4
54%
Never (22%)
34%
+4
64%


VOTE BY CHURCH ATTENDANCE
BUSH
KERRY
TOTAL
2004
2000
2004
Weekly (31%)
52%
n/a
46%
Occasionally (43%)
43%
n/a
55%
Never (22%)
34%
n/a
64%


VOTE BY RELIGION AND ATTENDANCE
BUSH
KERRY
TOTAL
2004
2000
2004
Protestant/Weekly (10%)
70%
n/a
26%
Prot./Less Often (13%)
59%
n/a
39%
Catholic/Weekly (11%)
35%
n/a
63%
Catholic/Less Often (16%)
34%
n/a
63%
All Others (47%)
40%
n/a
58%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today (5%)
47%
n/a
44%
Last Three Days (4%)
36%
n/a
57%
Last Week (2%)
*
n/a
*
Last Month (13%)
38%
n/a
59%
Before That (76%)
46%
n/a
52%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today/Last 3 Days (9%)
42%
n/a
50%
Earlier Than That (91%)
45%
n/a
54%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Within the Last Week (11%)
41%
n/a
53%
Earlier Than That (89%)
45%
n/a
53%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY
TOTAL
2004
2000
2004
For Your Candidate (63%)
55%
n/a
44%
Against His Opponent (31%)
28%
n/a
71%


STATE ECONOMY
BUSH
KERRY
TOTAL
2004
2000
2004
Excellent (2%)
*
n/a
*
Good (37%)
68%
n/a
30%
Not So Good (45%)
37%
n/a
62%
Poor (13%)
24%
n/a
74%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (27%)
95%
n/a
5%
Somewhat Approve (19%)
82%
n/a
15%
Somewhat Disapprove (13%)
18%
n/a
75%
Strongly Disapprove (40%)
2%
n/a
96%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (46%)
90%
n/a
9%
Disapprove (52%)
6%
n/a
91%


MOST IMPORTANT ISSUE
BUSH
KERRY
TOTAL
2004
2000
2004
Taxes (6%)
54%
n/a
42%
Education (5%)
28%
n/a
72%
Iraq (23%)
18%
n/a
80%
Terrorism (20%)
84%
n/a
15%
Economy/Jobs (16%)
19%
n/a
78%
Moral Values (17%)
70%
n/a
29%
Health Care (5%)
22%
n/a
75%


MOST IMPORTANT QUALITY
BUSH
KERRY
TOTAL
2004
2000
2004
Cares About People (8%)
29%
n/a
70%
Religious Faith (6%)
81%
n/a
18%
Honest/Trustworthy (13%)
63%
n/a
35%
Strong Leader (19%)
84%
n/a
15%
Intelligent (9%)
7%
n/a
91%
Will Bring Change (26%)
3%
n/a
94%
Clear Stand on Issue (13%)
79%
n/a
20%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY
TOTAL
2004
2000
2004
Safer From Terrorism (48%)
75%
n/a
23%
Less Safe (46%)
13%
n/a
84%


WILL VOTES BE COUNTED ACCURATELY?
BUSH
KERRY
TOTAL
2004
2000
2004
Very Confident (46%)
56%
n/a
41%
Somewhat Confident (43%)
39%
n/a
60%
Not Very Confident (7%)
33%
n/a
66%
Not At All Confident (3%)
*
n/a
*


WILL VOTES BE COUNTED ACCURATELY?
BUSH
KERRY
TOTAL
2004
2000
2004
Confident (86%)
48%
n/a
50%
Not Confident (10%)
30%
n/a
68%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (27%)
93%
n/a
6%
Somewhat Approve (20%)
71%
n/a
27%
Somewhat Disapprove (15%)
19%
n/a
78%
Strongly Disapprove (36%)
5%
n/a
93%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (46%)
84%
n/a
15%
Disapprove (50%)
9%
n/a
88%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Very Well (9%)
92%
n/a
8%
Somewhat Well (28%)
90%
n/a
9%
Somewhat Badly (23%)
34%
n/a
62%
Very Badly (38%)
5%
n/a
93%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY
TOTAL
2004
2000
2004
Well (37%)
90%
n/a
9%
Badly (59%)
16%
n/a
81%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (46%)
10%
n/a
89%
No (50%)
82%
n/a
16%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (46%)
89%
n/a
9%
No (54%)
10%
n/a
87%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY
TOTAL
2004
2000
2004
Better (32%)
74%
+46
24%
Worse (26%)
13%
-41
84%
Same (40%)
42%
-13
56%


SCHWARZENEGGER APPROVAL RATING
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (71%)
61%
n/a
37%
Disapprove (25%)
15%
n/a
83%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (42%)
6%
n/a
93%
No (54%)
79%
n/a
19%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (53%)
83%
n/a
16%
No (43%)
4%
n/a
94%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Big Cities (25%)
28%
n/a
68%
Smaller Cities (23%)
48%
n/a
51%
Suburbs (40%)
47%
n/a
51%
Small Towns (7%)
60%
n/a
37%
Rural (5%)
56%
n/a
44%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Urban (47%)
37%
+5
60%
Suburban (40%)
47%
+7
52%
Rural (13%)
58%
-7
39%


VOTE BY REGION
BUSH
KERRY
TOTAL
2004
2000
2004
L.A. County (23%)
35%
n/a
63%
Southern California (28%)
53%
n/a
46%
Bay Area (18%)
27%
n/a
70%
Coastal California (11%)
37%
n/a
59%
Central Valley (20%)
61%
n/a
37%


VOTE FOR U.S. SENATE
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (59%)
13%
n/a
85%
Republican (39%)
92%
n/a
7%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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