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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / SOUTH DAKOTA / EXIT POLL

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1,550 Respondents Updated: 2:05 p.m.

VOTE BY GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Male (50%)
 60%
-7
 38% 2%
Female (50%)
 60%
+5
 39% 1%


VOTE BY RACE AND GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (46%)
 61%
n/a
 36% 1%
White Women (48%)
 61%
n/a
 38% 1%
Non-White Men (3%)
 50%
n/a
 50% *
Non-White Women (2%)
 *
n/a
 * *


VOTE BY RACE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White (95%)
 61%
n/a
 37% 1%
African-American (1%)
 *
n/a
 * *
Latino (0%)
 *
n/a
 * *
Asian (0%)
 *
n/a
 * *
Other (4%)
 46%
n/a
 53% 1%


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (19%)
 55%
-8
 43% 2%
30-44 (28%)
 69%
+3
 29% 1%
45-59 (28%)
 55%
-7
 43% 1%
60 and Older (24%)
 59%
+10
 39% 2%


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (83%)
 61%
-2
 38% 1%
65 and Older (17%)
 57%
+10
 40% 2%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (12%)
 45%
n/a
 54% 1%
$15-30,000 (18%)
 51%
n/a
 46% 1%
$30-50,000 (26%)
 65%
n/a
 33% 1%
$50-75,000 (22%)
 65%
n/a
 34% 1%
$75-100,000 (14%)
 65%
n/a
 34% 1%
$100-150,000 (5%)
 65%
n/a
 35% *
$150-200,000 (2%)
 *
n/a
 * *
$200,000 or More (2%)
 *
n/a
 * *


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (55%)
 56%
n/a
 42% 1%
$50,000 or More (45%)
 65%
n/a
 34% 1%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (91%)
 60%
n/a
 39% 1%
$100,000 or More (9%)
 64%
n/a
 33% 0%


VOTE BY EDUCATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (4%)
 57%
n/a
 41% 2%
H.S. Graduate (25%)
 60%
n/a
 38% 1%
Some College (32%)
 64%
n/a
 34% 2%
College Graduate (27%)
 65%
n/a
 34% 0%
Postgrad Study (12%)
 45%
n/a
 54% 1%


VOTE BY EDUCATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (61%)
 62%
n/a
 36% 1%
College Graduate (39%)
 59%
n/a
 40% 1%


VOTE BY PARTY ID
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (32%)
 18%
-2
 81% 1%
Republican (47%)
 93%
+2
 6% 0%
Independent (21%)
 54%
+3
 42% 3%


VOTE BY IDEOLOGY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (16%)
 25%
-4
 73% 2%
Moderate (45%)
 52%
+0
 47% 1%
Conservative (39%)
 86%
+0
 11% 1%


HAVE YOU EVER VOTED BEFORE?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No (8%)
 55%
n/a
 42% 2%
Yes (92%)
 61%
n/a
 37% 1%


VOTE BY RELIGION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (65%)
 65%
+4
 34% 1%
Catholic (25%)
 63%
+10
 36% 1%
Jewish (-)
 *
n/a
 * *
Other (5%)
 41%
n/a
 56% 3%
None (5%)
 28%
n/a
 63% 2%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (24%)
 93%
n/a
 6% 1%
No (76%)
 50%
n/a
 48% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today (5%)
 41%
n/a
 53% 3%
Last Three Days (4%)
 68%
n/a
 32% *
Last Week (4%)
 42%
n/a
 54% 4%
Last Month (12%)
 53%
n/a
 45% 1%
Before That (75%)
 64%
n/a
 35% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (8%)
 53%
n/a
 44% 2%
Earlier Than That (92%)
 61%
n/a
 37% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (13%)
 49%
n/a
 47% 3%
Earlier Than That (87%)
 62%
n/a
 36% 1%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (68%)
 69%
n/a
 30% 1%
Against His Opponent (28%)
 40%
n/a
 57% 2%


STATE ECONOMY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (7%)
 82%
n/a
 17% *
Good (62%)
 68%
n/a
 31% 1%
Not So Good (24%)
 42%
n/a
 54% 3%
Poor (6%)
 23%
n/a
 75% 2%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (34%)
 97%
n/a
 3% 0%
Somewhat Approve (28%)
 85%
n/a
 14% 1%
Somewhat Disapprove (13%)
 22%
n/a
 75% 2%
Strongly Disapprove (24%)
 1%
n/a
 96% 3%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (62%)
 91%
n/a
 8% 0%
Disapprove (37%)
 8%
n/a
 89% 2%


MOST IMPORTANT ISSUE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
 70%
n/a
 29% 1%
Education (4%)
 45%
n/a
 53% 2%
Iraq (21%)
 28%
n/a
 70% 1%
Terrorism (18%)
 87%
n/a
 13% 0%
Economy/Jobs (15%)
 33%
n/a
 62% 3%
Moral Values (25%)
 88%
n/a
 11% 1%
Health Care (5%)
 46%
n/a
 51% 1%


MOST IMPORTANT QUALITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (7%)
 43%
n/a
 56% 1%
Religious Faith (10%)
 98%
n/a
 1% 1%
Honest/Trustworthy (14%)
 77%
n/a
 22% 1%
Strong Leader (25%)
 85%
n/a
 14% 0%
Intelligent (7%)
 17%
n/a
 82% 1%
Will Bring Change (20%)
 6%
n/a
 89% 3%
Clear Stand on Issue (12%)
 81%
n/a
 18% *


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (66%)
 81%
n/a
 18% 1%
Less Safe (32%)
 19%
n/a
 77% 2%


WOULD DASCHLE GET FUNDS FOR S.D.?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (69%)
 50%
n/a
 49% 1%
No (25%)
 90%
n/a
 8% 2%


WOULD THUNE GET FUNDS FOR S.D.?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (59%)
 82%
n/a
 17% 0%
No (35%)
 25%
n/a
 73% 2%


DECISION TO GO TO WAR IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (30%)
 95%
n/a
 4% 0%
Somewhat Approve (29%)
 83%
n/a
 16% 0%
Somewhat Disapprove (16%)
 34%
n/a
 63% 2%
Strongly Disapprove (23%)
 6%
n/a
 90% 3%


DECISION TO GO TO WAR IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (57%)
 90%
n/a
 10% 0%
Disapprove (39%)
 18%
n/a
 79% 2%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Very Well (10%)
 99%
n/a
 1% *
Somewhat Well (42%)
 90%
n/a
 10% 1%
Somewhat Badly (25%)
 42%
n/a
 56% 1%
Very Badly (22%)
 8%
n/a
 88% 3%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?