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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / SOUTH CAROLINA / EXIT POLL


1,782 Respondents Updated: 2:05 p.m.

VOTE BY GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Male (43%)
63%
+3
36% 1%
Female (57%)
55%
+2
45% 0%


VOTE BY RACE AND GENDER
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (31%)
78%
n/a
22% 0%
White Women (36%)
78%
n/a
22% 0%
Non-White Men (12%)
25%
n/a
74% 1%
Non-White Women (21%)
17%
n/a
83% 0%


VOTE BY RACE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
White (67%)
78%
+8
22% 0%
African-American (30%)
15%
+8
85% 1%
Latino (1%)
*
n/a
* *
Asian (1%)
*
n/a
* *
Other (2%)
*
n/a
* *


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (18%)
51%
n/a
48% 1%
30-44 (29%)
58%
n/a
41% 0%
45-59 (33%)
60%
n/a
39% 0%
60 and Older (20%)
61%
n/a
39% 0%


VOTE BY AGE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (89%)
57%
+2
42% 0%
65 and Older (11%)
63%
-4
37% 0%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (8%)
38%
n/a
61% 1%
$15-30,000 (16%)
47%
n/a
53% 0%
$30-50,000 (23%)
56%
n/a
43% 0%
$50-75,000 (25%)
63%
n/a
36% 0%
$75-100,000 (13%)
70%
n/a
30% *
$100-150,000 (8%)
68%
n/a
31% 1%
$150-200,000 (3%)
65%
n/a
33% 2%
$200,000 or More (3%)
*
n/a
* *


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (47%)
50%
n/a
50% 0%
$50,000 or More (53%)
66%
n/a
33% 0%


VOTE BY INCOME
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (86%)
57%
n/a
43% 0%
$100,000 or More (14%)
69%
n/a
30% 1%


VOTE BY PARTY ID
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (33%)
8%
-2
92% 0%
Republican (44%)
96%
+3
3% 0%
Independent (23%)
56%
n/a
42% 1%


VOTE BY IDEOLOGY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (15%)
24%
n/a
76% 0%
Moderate (46%)
49%
+1
50% 1%
Conservative (39%)
83%
+8
16% 0%


HAVE YOU EVER SERVED IN THE MILITARY?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (18%)
61%
n/a
38% 1%
No (82%)
59%
n/a
41% 0%


VOTE BY RELIGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (75%)
65%
+4
35% 0%
Catholic (10%)
62%
n/a
37% 0%
Jewish (1%)
*
n/a
* *
Other (8%)
34%
n/a
64% 2%
None (6%)
23%
n/a
76% 0%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (24%)
96%
n/a
4% 0%
No (76%)
47%
n/a
52% 1%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (30%)
88%
n/a
11% 0%
No (70%)
46%
n/a
53% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today (5%)
44%
n/a
54% 2%
Last Three Days (4%)
51%
n/a
46% 2%
Last Week (3%)
59%
n/a
38% 3%
Last Month (11%)
46%
n/a
53% 1%
Before That (78%)
61%
n/a
39% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (8%)
47%
n/a
51% 2%
Earlier Than That (92%)
59%
n/a
41% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (12%)
51%
n/a
47% 2%
Earlier Than That (88%)
59%
n/a
41% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (72%)
66%
n/a
34% 0%
Against His Opponent (24%)
39%
n/a
59% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (38%)
97%
n/a
3% 0%
Somewhat Approve (21%)
83%
n/a
16% 0%
Somewhat Disapprove (12%)
24%
n/a
74% 1%
Strongly Disapprove (28%)
3%
n/a
96% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (59%)
92%
n/a
8% 0%
Disapprove (40%)
9%
n/a
89% 1%


MOST IMPORTANT ISSUE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
69%
n/a
30% 0%
Education (4%)
39%
n/a
60% 1%
Iraq (15%)
33%
n/a
67% 0%
Terrorism (23%)
86%
n/a
13% 0%
Economy/Jobs (17%)
20%
n/a
79% 0%
Moral Values (23%)
88%
n/a
12% 0%
Health Care (4%)
17%
n/a
80% 3%


MOST IMPORTANT QUALITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (10%)
34%
n/a
65% 1%
Religious Faith (13%)
91%
n/a
9% 0%
Honest/Trustworthy (12%)
78%
n/a
22% 0%
Strong Leader (21%)
90%
n/a
9% 0%
Intelligent (5%)
16%
n/a
83% 1%
Will Bring Change (19%)
6%
n/a
93% 0%
Clear Stand on Issue (14%)
73%
n/a
26% 0%


MOST IMPORTANT ISSUE IN SENATE VOTE
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Trade (3%)
*
n/a
* *
Health Care (7%)
43%
n/a
55% 1%
Taxes (26%)
74%
n/a
26% 0%
Social Security (10%)
52%
n/a
47% 2%
Economy/Jobs (29%)
53%
n/a
46% *
Education (15%)
52%
n/a
47% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Better (36%)
84%
+42
16% 0%
Worse (25%)
24%
-43
75% 1%
Same (38%)
58%
-12
41% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (34%)
97%
n/a
3% *
Somewhat Approve (25%)
78%
n/a
21% 1%
Somewhat Disapprove (15%)
27%
n/a
72% 1%
Strongly Disapprove (25%)
7%
n/a
92% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (56%)
89%
n/a
11% 0%
Disapprove (38%)
15%
n/a
84% 1%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (34%)
12%
n/a
87% 1%
No (59%)
86%
n/a
14% 0%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (61%)
86%
n/a
13% 0%
No (33%)
8%
n/a
91% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (-)
*
n/a
* *
Smaller Cities (15%)
42%
n/a
57% 0%
Suburbs (41%)
66%
n/a
33% 1%
Small Towns (24%)
60%
n/a
40% 0%
Rural (20%)
52%
n/a
48% *


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (15%)
42%
n/a
57% 0%
Suburban (41%)
66%
n/a
33% 1%
Rural (45%)
56%
n/a
44% 0%


VOTE BY REGION
BUSH
KERRY NADER
TOTAL
2004
2000
2004
2004
Piedmont (37%)
64%
n/a
35% 1%
Midlands (25%)
54%
n/a
46% 0%
Pee Dee (19%)
53%
n/a
47% *
Low Country (20%)
56%
n/a
44% 0%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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