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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / TENNESSEE / EXIT POLL

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1,783 Respondents Updated: 2:31 p.m.

VOTE BY GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Male (45%)
 57%
+1
 41% 1%
Female (55%)
 56%
+9
 43% 0%


VOTE BY RACE AND GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (37%)
 66%
n/a
 33% 0%
White Women (46%)
 64%
n/a
 35% 0%
Non-White Men (8%)
 20%
n/a
 78% 2%
Non-White Women (8%)
 14%
n/a
 86% 0%


VOTE BY RACE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White (84%)
 65%
+5
 34% 0%
African-American (13%)
 9%
+1
 91% 1%
Latino (1%)
 *
n/a
 * *
Asian (0%)
 *
n/a
 * *
Other (1%)
 *
n/a
 * *


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (16%)
 53%
+7
 46% 1%
30-44 (28%)
 61%
+11
 37% 0%
45-59 (31%)
 56%
-2
 43% 0%
60 and Older (25%)
 56%
+10
 43% 0%


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (84%)
 59%
+8
 40% 0%
65 and Older (16%)
 48%
+2
 50% 0%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (10%)
 41%
n/a
 54% 1%
$15-30,000 (17%)
 47%
n/a
 52% 0%
$30-50,000 (23%)
 56%
n/a
 43% 1%
$50-75,000 (21%)
 60%
n/a
 39% *
$75-100,000 (12%)
 64%
n/a
 36% 0%
$100-150,000 (10%)
 74%
n/a
 25% 1%
$150-200,000 (2%)
 55%
n/a
 45% *
$200,000 or More (5%)
 44%
n/a
 56% *


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (50%)
 50%
n/a
 48% 1%
$50,000 or More (50%)
 62%
n/a
 37% 0%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (83%)
 55%
n/a
 44% 0%
$100,000 or More (17%)
 63%
n/a
 36% 0%


VOTE BY PARTY ID
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (32%)
 9%
n/a
 90% 0%
Republican (40%)
 95%
+3
 4% 0%
Independent (28%)
 57%
+1
 40% 1%


VOTE BY IDEOLOGY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (15%)
 25%
+3
 74% 0%
Moderate (39%)
 40%
-2
 59% 0%
Conservative (46%)
 82%
n/a
 17% 0%


HAVE YOU EVER SERVED IN THE MILITARY?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (18%)
 55%
n/a
 43% 1%
No (82%)
 56%
n/a
 43% 0%


VOTE BY RELIGION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (79%)
 62%
+9
 37% 0%
Catholic (9%)
 52%
n/a
 47% 1%
Jewish (0%)
 *
n/a
 * *
Other (6%)
 27%
n/a
 68% 1%
None (6%)
 29%
n/a
 69% 1%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (32%)
 91%
n/a
 9% 0%
No (68%)
 40%
n/a
 59% 1%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (51%)
 74%
n/a
 26% 0%
No (49%)
 38%
n/a
 61% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today (6%)
 49%
n/a
 49% 0%
Last Three Days (4%)
 43%
n/a
 55% 3%
Last Week (2%)
 *
n/a
 * *
Last Month (12%)
 43%
n/a
 56% 0%
Before That (76%)
 56%
n/a
 43% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (10%)
 47%
n/a
 51% 1%
Earlier Than That (90%)
 53%
n/a
 46% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (12%)
 41%
n/a
 56% 1%
Earlier Than That (88%)
 54%
n/a
 45% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (70%)
 64%
n/a
 36% 0%
Against His Opponent (26%)
 34%
n/a
 65% 0%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (39%)
 96%
n/a
 4% 0%
Somewhat Approve (18%)
 85%
n/a
 12% 1%
Somewhat Disapprove (11%)
 14%
n/a
 84% 0%
Strongly Disapprove (31%)
 2%
n/a
 97% 0%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (57%)
 92%
n/a
 6% 0%
Disapprove (42%)
 5%
n/a
 94% 0%


MOST IMPORTANT ISSUE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (4%)
 56%
n/a
 43% 1%
Education (2%)
 19%
n/a
 81% *
Iraq (16%)
 26%
n/a
 73% 0%
Terrorism (19%)
 84%
n/a
 16% 0%
Economy/Jobs (18%)
 16%
n/a
 82% 1%
Moral Values (28%)
 89%
n/a
 10% 0%
Health Care (7%)
 27%
n/a
 68% 0%


MOST IMPORTANT QUALITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (9%)
 28%
n/a
 72% 1%
Religious Faith (13%)
 94%
n/a
 5% 0%
Honest/Trustworthy (12%)
 76%
n/a
 22% 1%
Strong Leader (22%)
 82%
n/a
 18% 0%
Intelligent (5%)
 4%
n/a
 96% 0%
Will Bring Change (21%)
 3%
n/a
 96% 0%
Clear Stand on Issue (15%)
 73%
n/a
 26% 0%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (56%)
 85%
n/a
 14% 0%
Less Safe (38%)
 16%
n/a
 83% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Better (34%)
 85%
+51
 13% 0%
Worse (27%)
 18%
-57
 81% 0%
Same (37%)
 58%
-11
 41% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (32%)
 95%
n/a
 4% 0%
Somewhat Approve (25%)
 80%
n/a
 18% 0%
Somewhat Disapprove (12%)
 22%
n/a
 75% 1%
Strongly Disapprove (29%)
 5%
n/a
 95% 0%


DECISION TO GO TO WAR IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (55%)
 89%
n/a
 10% 0%
Disapprove (40%)
 10%
n/a
 89% 0%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (35%)
 9%
n/a
 90% 0%
No (59%)
 83%
n/a
 15% 1%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (59%)
 85%
n/a
 14% 0%
No (35%)
 6%
n/a
 92% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (27%)
 45%
n/a
 54% 0%
Smaller Cities (11%)
 53%
n/a
 44% 1%
Suburbs (28%)
 63%
n/a
 36% 1%
Small Towns (14%)
 61%
n/a
 39% *
Rural (20%)
 62%
n/a
 36% 0%


VOTE BY SIZE OF COMMUNITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (43%)
 44%
n/a
 55% 0%
Suburban (28%)
 58%
n/a
 41% 1%
Rural (29%)
 61%
n/a
 38% 0%


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