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CAMPAIGN ADS / GEORGE W. BUSH / AD INFO
The Candidates:
• George W. Bush
• John Kerry
• Ralph Nader
• Third Parties
Showdown States:
The Conventions:
• Democratic
• Republican


Tested

DATE: March 4, 2004

PAID FOR BY: Bush-Cheney '04

PRODUCED BY: Maverick Media

INITIAL LOCATION: Nationwide cable plus 16 states

INITIAL MEDIA BUY: $10 million

RUN: Not available

SUMMARY:
This advertisement presents Bush as a wartime president, a man who provides "steady leadership in times of change." Besides that, the president himself is scarcely mentioned. The rest of the ad refers to "many wars" and the values -- "freedom, faith, families and sacrifice" -- that have helped the nation overcome its challenges.

Full Transcript | Play Video




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