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Strength

DATE: September 3, 2003

PAID FOR BY: John F. Kerry

PRODUCED BY: Shrum Devine & Donilon

INITIAL LOCATION: Iowa

INITIAL MEDIA BUY: N/A

RUN: N/A

SUMMARY:
This commercial marked Kerry's first foray into the presidential campaign ad wars. The spot aired a day after being filmed at a Des Moines, Iowa, rally on the same day the senator formalized his presidential bid. In the ad, Kerry addresses supporters about unemployment, his opposition to Bush's tax cuts for the wealthy and his support for middle-class tax cuts.

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