INITIAL LOCATION: Nationally on Fox News and on cable and network affiliates in nine states -- Florida, Nevada, Iowa, New Mexico, Ohio, Oregon, Pennsylvania, Wisconsin and West Virginia
INITIAL MEDIA BUY: Part of a $3 million ad campaign
RUN: Aired during the Republican National Convention
SUMMARY:
One of five 30-second ads produced by Academy Award-winning filmmaker Errol Morris featuring real people who voted for George W. Bush in 2000, but who are disappointed by his performance in office and plan to vote for John Kerry in the 2004 November election.