A new game where your mobile phone is used to rescue aliens from Tokyo may appeal to urban game players, but for advertisers, the appeal of the game and applications like it on GPS-enabled mobile phones is highly focused advertising.
Microsoft hopes comedian Jerry Seinfeld will help the image of its Vista operating system.
What is Digital Biz?
CNN's Digital Biz brings you a weekly slice of the latest developments in the fast-paced world of business and technology. From industry-changing advances in digital tech to the inventions that could revolutionize our personal lives, Digital Biz aims to keep you up-to-date in our increasingly wired world.
