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LIVE FROM THE HEADLINES

Scents and Sensibilities: New Scents Mimic Smells of Life

Aired July 31, 2003 - 19:57   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

ANDERSON COOPER, CNN ANCHOR: Well, whether you're selling berry candy or anything else, (UNINTELLIGIBLE) is important whether you're talking about taste, sight or even smell. If there were a shampoo called, "Your Anchor Smells Terrific," I would certainly try it. Well, that day may be on its way as Jeanne Moos reports these days you can smell just about anything you want to.
(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): Instead of getting out of a thunderstorm, smell like your in one.

UNIDENTIFIED FEMALE: My god. It smells like the wet leaves.

MOOS: Instead of sipping a gin and tonic, light one up.

UNIDENTIFIED FEMALE: Gin and tonic.

UNIDENTIFIED FEMALE: Yes.

MOOS: Instead of getting all dirty, do as Actor Alan Cumming does.

(on camera): What are you wearing?

UNIDENTIFIED MALE: I'm wearing dirt.

MOOS: Dirt the scent and now dirt the soap.

UNIDENTIFIED MALE: I like to think of it as soil rather than dirt.

MOOS: A rich earthy smell familiar to any gardener.

UNIDENTIFIED FEMALE: It is the perfume for people not interested in perfume.

MOOS: Christopher Brosius is the co-founder of the Demeter Fragrances, award-winning scents ranging from grass, to snow to angel food.

UNIDENTIFIED FEMALE: That's really nice.

UNIDENTIFIED MALE: I also like (UNINTELLIGIBLE).

MOOS: Now Demeter fans have something new to sniff, room spray, scented candles and soaps. $12 Italian soaps. You can play in the dirt together, you can infuse a room with a childhood memory of a favorite ice cream bar.

UNIDENTIFIED FEMALE: Creamsicle but don't lick it.

MOOS: The thunderstorm candle smells of wet earth. Customers ask for the oddest things.

UNIDENTIFIED MALE: You know, it's the scent when I first turn on my air conditioner in May. And I said, well, that's mildew.

MOOS: But even mildew sounds tame compared to funeral home.

UNIDENTIFIED FEMALE: Funeral home confused me because it smells of musty old people, and why would you want to smell like that.

MOOS: Actually, it's composed of white flowers such as lilies. Christopher says his biggest failure was cream corn.

UNIDENTIFIED MALE: It was just revolting.

MOOS: Demeter Fragrances are sold at stories like Anthropology and at the fashion-planet.com Web site. You might recall the odorific machine in the movie "Harold and Maude."

Roast beef, old book, mown grass. Demeter has done them all.

UNIDENTIFIED MALE: Brilliant roast beef.

MOOS: And now you can have your mouth washed out with dirt.

Jeanne Moos, CNN, New York.

(END VIDEOTAPE)

COOPER: I like the smell of musty old people.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com




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