Chief Product Officer, CNN
Alex Wellen is senior vice president and chief product officer, responsible for the product, technology, design, and strategic vision of CNN's mobile, web, data, video, connected TVs, and emerging platforms.
Alex Wellen is senior vice president and chief product officer, responsible for the product, technology, design, and strategic vision of CNN's mobile, web, data, video, connected TVs, and emerging platforms. Wellen is also the executive-in-charge of CNN Worldwide's TV Everywhere and CNNgo initiatives -- a suite of 24-hour interactive and bleeding-edge consumer products aimed at redefining the television and digital news experience. CNNgo is currently available domestically to more than 86 million TV subscribers.
Wellen brings over twenty years of diverse experience building world-class digital businesses. A thought leader specializing in the convergence of traditional and new media, he possesses deep expertise in launching and growing multi-platform TV and digital properties and video platforms. Throughout his career Wellen has implemented strategic, integrated, and editorially driven news services and disruptive technologies. In his role of as Chief Product Officer, CNN has dramatically grown the digital business and launched hundreds of new products across dozens of core and emerging platforms.
CNN Digital is currently the #1 digital news destination, with more multiplatform unique visitors, views, and minutes than any competitor. CNN Digital is #1 in politics, in social, and among millennials. It is the top video news publisher for 19 months running, and set historic records across every metric in November 2016 with 263M monthly uniques and 594M streaming minutes. On Election Night, CNN set the world record for a streaming TV event with 2.3M peak concurrent streams, outpacing the previous record set by The SuperBowl (1.5M).
Since joining CNN eleven years ago, Wellen has held a series of roles for CNN Worldwide. Previously he served as vice president of business, products, strategy, and operations where he grew CNN Digital's traffic and revenue by triple percentage digits. Prior to that, Wellen was vice president of video products and business where he oversaw the reinvention of CNN's video experience. He has served as the senior executive producer for integrated programming on behalf of CNN/US, spearheading CNN Worldwide's strategy to integrate CNN TV's programming and CNN Digital's editorial content and products across all platforms and devices. Wellen was also deputy political director for digital content as well as senior producer and on-air legal analyst for The Situation Room with Wolf Blitzer. Throughout his career at CNN, he has been a key contributor to the digital transformation of the CNN brand, garnering a wide range of product, marketing, and journalism awards, among them, Edward R. Murrow Awards, ONAs, EPPYs, Webbys, PromaxBDAs, Emmys, and Peabody Awards.
Before working in media, Alex Wellen was a high-tech intellectual property litigator at the New York law firm Pennie & Edmonds. He has published two novels with Random House and is the inventor on dozens of patents. Wellen holds a law degree from Temple University, a systems engineering degree from Rutgers, and attended the Advanced Management Program at Harvard Business School.
Wellen is based at CNN's world headquarters in Atlanta.