Acceptable mobile advertisement platforms are as follows:
.gif   .jpeg   .png  

Graphic/Display Format
Any graphic/display banner must be submitted as a .gif, .png, or jpg, with any one of the following specifications:

	CNN.COM MOBILE (WAP) TECHNICAL SPECS

Ad Size	Technical Specifications	Sample Creative (approximate size)
X-Large Banner	• 305 x 64 pixels • <3k file size • Static • .gif, .png or .jpg ***only one file type is needed
Large Image Banner	• 215 x 34 pixels • <2k file size • Static • .gif, .png or .jpg ***only one file type is needed
Medium Image Banner	• 167x 30 pixels • <2k • Static • .gif, .png or .jpg ***only one file type is needed
Small Image Banner (required for campaign)	• 112 x 20 pixels • <1k • Static • .gif, .png or .jpg ***only one file type is needed
Small Image Banner (required for campaign)	• 83 x 24 pixels • <1k • Static • .gif, .png or .jpg ***only one file type is needed
Text Tagline (required for campaign)	• 16 -24 characters • Serves as Alt Text • Appears as text on devices that can't display images	I Just Saw It on CNN.com!
CNN.com Mobile (WAP) Landing/Jump Page Technical Specifications
Mobile Offsite Client URLs	Clients can also link to their own WP site; however, clients will still need to provide text and graphic for a static landing page to support WML (Wireless Markup Language) and xHTML (Extensible HyperText Markup Language).
Standard Text Banner and Image	• 2 lines of text maximum • 12-16 characters per line • 32 characters total, including spaces • .gif, .png or .jpg ***only one file type is needed	I Just Saw It on CNN.com!
Landing Page Copy/Text	• Submit Text in Email or Word document • Up to 1,000 characters max.
Click-to-Call funtion	• The Click-to-Call function will automatically dial an advertiser's number from your mobile device, when you click the numeric text.	See 'click-to-call' ad sample

Jump Page
See sample of Jump Page: http://cnn.mlogic.mobi/cnn_03/item/ac

Carrier Targeting
Enables advertisers to target specific mobile carriers, such as AT&T, Verizon, Sprint, etc.

Section Targeting
Advertisers can target specific sections on CNN's mobile WAP site, such as US, World, Entertainment, etc.

MMA Mobile Ad Standards
CNN's mobile site includes all standard ad sizes, including: 305x64, 215x34, 167x30, 112x20

Other Services
Mobile Offsite Client URLs: If you choose to use a mobile offsite URL that will link from your ad creative, please provide the mobile site in WML and XHTML supported formats. If you choose to provide either platform, we will default to using our internal jump page for the remaining formats.

Clients must provide text and graphic for static landing pages to support WML and XHTML formats.

General Information
All mobile ads must be received by CNN.com at least 20 days prior to contracted launch date.

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