Specifications Overview

CNN.com can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.

Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.

General Guidelines:
  • Functionality: Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious. Where applicable, the method of expansion and un-expansion must be the same. (i.e., click-to-initiate and click-to-close OR roll over-to-initiate and roll off-to-close). CNN.com strongly recommends and prefers 'click to initiate', however, will accept roll over/roll off on pages other than the CNN.com home page pending site approval.
  • Close Button: A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, billboard, pushdown and expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. The ad, including “CLOSE X” button, may not cover core page navigation or other ads.
  • Audio and Video: No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video File Size is a maximum of 2.5 MB and maximum frame rate is 18 FPS.


FILE FORMATS: FLASH, GIF, JPG, HTML FILE SIZE
Ad Product Dimensions Rich Media Max Initial File *Max Polite File Total File Size
(initial + polite)
Video File Size
Sponsor Logo Custom No 5k 5k
Button 120x90 Yes 20k 85k 105k
Skyscraper 160x600 Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
Video Companion 234x60 No 30k 30k
Watch CNN Sponsor 300x50 No 30k 30k
Small Rectangle 300x100 Yes 50k 100k 150k
Medium Rectangle 300x250 Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
IAB Sidekick 300x250 or
300x600
Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
IAB Filmstrip 300x600 Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
Half-Page Ad 300x600 Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
IAB Portrait 300x1050 Yes 75k 125k 200k
Leaderboard 728x90 Yes 150k 100k 150k
Interstitial 770x600 Yes 150k 25k 100k
IAB Pushdown 970x90 or
970x415
Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
IAB Billboard 970x250 Yes 150k 2.2 MB (Unlimited if streaming video within the ad unit)
Section Front Skin 1900x1100 No 200k 200k
In-Stream Video Specs
Pre-roll Aspect Ratios:
16:9 & 4:3
2.5MB/hi bw
Post-roll
*This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.

** Special entitlement logo treatment will involve coordination with agency and CNN.com due to ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Strategic Integration Group. See your respective ad operations contact for more details.


  • Watch CNN
  • 300x50 pixels
  • GIF or JPEG
  • 30k Total file size


  • Medium Rectangle
  • 300x250 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Half Page Ad
  • 336x850 or 300x600 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 125k Polite Flash file size
  • 175k Total file size


  • Leaderboard
  • 728x90 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Skyscraper
  • 160x600 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size


  • Sponsor Logo
  • Custom
  • FLASH, GIF, JPG, HTML
  • 5k Max Initial file size
  • 5k Total file size
  • Video Companion
  • 234x60 pixels
  • GIF or JPG
  • 30k Total file size
  • Small Rectangle
  • 300x100
  • FLASH, GIF, JPEG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size