(CNN) — Hear someone say "Venice Beach" and visions of a not-yet-famous Jim Morrison soulfully crooning "Moonlight Drive" come to mind. But the artsy beachside neighborhood on the Westside of Los Angeles is more than the birthplace of the Doors.
It's a carnival of amusements, both bygone and bougie, and home to one of the country's hottest tech hubs, Silicon Beach. It's also one of the most expensive neighborhoods in L.A.
The days of open-air drug markets and gang activity are over, and you're more likely when you travel here to spot a hoodie-clad Snapchat developer than a beret-wearing beatnik. But don't take that to mean Venice has lost its carefree bohemian spirit.
"Venice is a very inspirational place that has very young ideas," says Jason Ostro, owner of the Gabba Gallery near downtown L.A., "even though it's becoming that 'g' word: gentrified." And there's always something to see, as evidenced by all the artistic activity. Here's what the locals say to do when you get there:
Fuel up on the boardwalk
The Venice boardwalk is a place to see and be seen.
Venice muralist Jules Muck advises hitting the boardwalk well before sunrise.
"Early in the morning is the best time to be there," she says of the dreamy mile-and-a-half stretch by the Pacific Ocean. You'll have the beach to yourself before the vendors arrive, and there's something very restorative about sipping a warm cup of coffee while watching the waves. Espresso Yo' Self (1827 Ocean Front Walk, Venice, CA 90291; 1-(626)-673-7565), known for its cold-brewed Intelligentsia iced coffee, is a good bet. At the little window, order yours to go with a slice of wild whiskey bread pudding.
Stroll Abbot Kinney Boulevard
Once you've fueled up, "just walking around the neighborhood is pretty entertaining," says Muck, who likes exploring the trendy shops on Abbot Kinney, which has shed its gritty image in the past five years. Hit Aesop for aromatic cleansers worthy of Instagram, then pop into AUST. (1219 Abbot Kinney Blvd., Venice, CA 90291; 1-(310)-873-3303), owned by Aussie expat Hannah Wang, to browse the sweet selection of threads by rising designers from her home country. Hungry? First Fridays, held on the first Friday of every month, are a fine time to sample the goods from popular local food trucks like Pink Taco and Rice Balls of Fire. When you're finished, follow the sugary smell of waffle cones to Salt and Straw (1357 Abbot Kinney Blvd., Venice, CA 90291; 1-(310)-310-8429), at the intersection of Abbot Kinney and California, where quirky ice cream flavors like honey lavender and almond brittle with salted ganache await.
See the art
Shutters on the Beach is an art-filled and beach-adjacent hotel.
Shutters on the Beach (1 Pico Blvd., Santa Monica, CA 90425; 1-(310)-458-0030), the 198-room luxury resort in Santa Monica about 12 minuArts Center at 26th Street (2525 Michigan Ave., Santa Monica, CA 90404; 1-(310)-453-7535). Be sure to sneak a peek at Shutter's own private art collection -- curated by Greenwald, naturally -- which includes works by modernist masters like Robert Motherwell, Claes Oldenburg, Sam Francis and Yayoi Kusama.
Craving a closer look at the art scene in Venice? Join Muck herself on a tour of the neighborhood's murals as part of Shutters' Beyond the Beach experience (inquire to learn more), or strike out on your own by wandering down the Venice Beach Boardwalk between Navy and Rose Avenue. Created by the Social Public Art and Resource center, it's one of nearly two dozen murals that cover about three miles in the neighborhood.
Have a Cali-chic dinner
Braving the Abbot Kinney crowd for a table at Travis Lett's Gjelina (1429 Abbot Kinney Blvd., Venice, CA 90291; 1-(310)-450-1429) isn't great. But if you can stand it, you'll be well rewarded with gourmet pizzas, a serious wine list, juicy rib-eye and a leafy back patio that looks like a wood cabin crossed with a McMansion. The bustling hotspot offers some excellent people-watching as well. Not up for pizza? Drop by Hama Sushi (213 Windward Ave., Venice, CA 90291; 1-(310)-396-8783), also known as Sushi Central, given the fact it's been serving fresh sushi at the same Windward Ave. location for almost 40 years. Order whatever's fresh and watch the surf videos playing outside. Or just grab dinner at Superba Food + Bread (1900 South Lincoln Blvd., Venice, CA 90291; 1-(310)-907-5075), housed in a former auto body shop on Lincoln Avenue and run by Paul Hibler. You can't go wrong with the house-baked bread or anything that comes served on toast.
Catch a Beer -- and a Wave
Ready to see Morrison's favorite hangout? Head to Hinano Café (15 Washington Blvd., Venice, CA 90292; 1-(310)-822-3902) for the chill vibe, free popcorn and jukebox, says Muck. Just be wary of the sawdust floor and bring cash for the legendary burgers -- they don't accept credit cards.
When you've finished your beer, head toward the end of Washington "for a down-home experience," says Muck. "Watching the waves at night is really pretty."