A recent report showed PC sales down 14% and Apple desktop sales flat
Consumers increasingly are choosing smaller, cheaper tablets and smartphones
Microsoft's mobile-friendly Windows 8 has confused some users
But company is working on "Blue," that's reportedly more desktop friendly
There’s a devastating narrative being told about the PC these days: It’s dying.
It’s not a slow death either. Sales of traditional PCs are collapsing faster than anyone expected.
And this isn’t just some vague perception from the anti-Microsoft crowd. This is backed up with real data, most notably in the latest IDC report released this month that says PC sales are down 14% year over year.
The entire market appears to be imploding, and it doesn’t just apply to PCs running Windows. Even Apple’s Mac computer sales are basically flat year over year, yet its iPad business continues to grow.
So what’s going on here? Why aren’t people buying regular laptops and desktops anymore?
There are a ton of theories floating around out there, but the consensus seems to be that PC makers still haven’t figured out how to leverage the transition into mobile devices.
Perhaps the biggest blame falls on Microsoft. It made a huge gamble with the introduction of Windows 8, a radically different kind of operating system designed primarly for touchscreen devices. Windows 8 replaces your traditional desktop screen with a new touch-friendly start menu that has a lot of people confused.
IDC’s report sums it up nicely:
“While some consumers appreciate the new form factors and touch capabilities of Windows 8, the radical changes to the UI, removal of the familiar Start button, and the costs associated with touch have made PCs a less attractive alternative to dedicated tablets and other competitive devices. Microsoft will have to make some very tough decisions moving forward if it wants to help reinvigorate the PC market.”
It’s as if Microsoft is eating itself, trying to catch up with the mobile revolution while still packaging its new operating system in pricey hardware that’s clearly declining in popularity with consumers. And because Windows 8 tablets are full PCs with expensive components, people are moving to cheaper tablets like the iPad Mini or ones based on Google’s Android operating system.
After all, why