LAGUNA NIGUEL, CA - OCTOBER 02:  Megyn Kelly speaks onstage at the Fortune Most Powerful Women Summit 2018 at Ritz Carlton Hotel on October 2, 2018 in Laguna Niguel, California.  (Photo by Phillip Faraone/Getty Images for Fortune)
Phillip Faraone/Getty Images for Fortune
LAGUNA NIGUEL, CA - OCTOBER 02: Megyn Kelly speaks onstage at the Fortune Most Powerful Women Summit 2018 at Ritz Carlton Hotel on October 2, 2018 in Laguna Niguel, California. (Photo by Phillip Faraone/Getty Images for Fortune)
Now playing
02:02
'Megyn Kelly Today' has been canceled
John Oliver addressed the recent fatal police shootings of Daunte Wright and Adam Toledo in a passionate monologue on "Last Week Tonight."
Last Week Tonight/HBO
John Oliver addressed the recent fatal police shootings of Daunte Wright and Adam Toledo in a passionate monologue on "Last Week Tonight."
Now playing
01:38
John Oliver to White Americans: 'March in the streets'
WASHINGTON, DC - DECEMBER 12: U.S. President Donald Trump departs on the South Lawn of the White House, on December 12, 2020 in Washington, DC. Trump is traveling to the Army versus Navy Football Game at the United States Military Academy in West Point, NY. (Photo by Al Drago/Getty Images)
Al Drago/Getty Images
WASHINGTON, DC - DECEMBER 12: U.S. President Donald Trump departs on the South Lawn of the White House, on December 12, 2020 in Washington, DC. Trump is traveling to the Army versus Navy Football Game at the United States Military Academy in West Point, NY. (Photo by Al Drago/Getty Images)
Now playing
02:18
Trump said electing Biden would crash the markets. It didn't
Scene video following a crash involving a Tesla Saturday night in Spring, TX
Scott Engle
Scene video following a crash involving a Tesla Saturday night in Spring, TX
Now playing
00:55
Fatal Tesla crash had no one in the driver's seat, police say
CNN
Now playing
03:22
Bank of America CEO reveals his top worry about the economy
US Navy
Now playing
01:28
Pentagon confirms UFO video is real, taken by Navy pilot
marte fotos volcan olympus mons sistema solar hope ultravioleta perspectivas mexico_00000411.png
marte fotos volcan olympus mons sistema solar hope ultravioleta perspectivas mexico_00000411.png
Now playing
04:12
Why we are going to Mars
Twitter | @brady9dream
Now playing
02:10
Pet owners pitch their pups to be dog brew's 'Chief Tasting Officer'
Now playing
01:32
Scientists turned spiderwebs into music and it sounds like a nightmare
LONDON, ENGLAND - DECEMBER 07:  A visual representation of the digital Cryptocurrency, Bitcoin on December 07, 2017 in London, England. Cryptocurrencies including Bitcoin, Ethereum, and Lightcoin have seen unprecedented growth in 2017, despite remaining extremely volatile. While digital currencies across the board have divided opinion between financial institutions, and now have a market cap of around 175 Billion USD, the crypto sector coninues to grow, as it continues to see wider mainstreem adoption. The price of one Bitcoin passed 15,000 USD across many exchanges today taking it higher than previous all time highs.  (Photo by Dan Kitwood/Getty Images)
Dan Kitwood/Getty Images
LONDON, ENGLAND - DECEMBER 07: A visual representation of the digital Cryptocurrency, Bitcoin on December 07, 2017 in London, England. Cryptocurrencies including Bitcoin, Ethereum, and Lightcoin have seen unprecedented growth in 2017, despite remaining extremely volatile. While digital currencies across the board have divided opinion between financial institutions, and now have a market cap of around 175 Billion USD, the crypto sector coninues to grow, as it continues to see wider mainstreem adoption. The price of one Bitcoin passed 15,000 USD across many exchanges today taking it higher than previous all time highs. (Photo by Dan Kitwood/Getty Images)
Now playing
03:10
Bitcoin has an energy problem
Accused $50 billion Ponzi scheme swindler Bernard Madoff exits federal court March 10, 2009 in New York City. Madoff was attending a hearing on his legal representation and is due back in court Thursday.  (Photo by Mario Tama/Getty Images)
Mario Tama/Getty Images
Accused $50 billion Ponzi scheme swindler Bernard Madoff exits federal court March 10, 2009 in New York City. Madoff was attending a hearing on his legal representation and is due back in court Thursday. (Photo by Mario Tama/Getty Images)
Now playing
03:11
Bernie Madoff, infamous Ponzi schemer, dead at 82
Now playing
05:18
Coinbase CFO: We're an on-ramp to the crypto economy
A man checks vine buds during the burning of anti-frost candles in the Luneau-Papin wine vineyard in Le Landreau, near Nantes, western France, on April 12, 2021, as temperatures fall below zero degrees celsius.
Sebastien Salom-Gomis/AFP/Getty Images
A man checks vine buds during the burning of anti-frost candles in the Luneau-Papin wine vineyard in Le Landreau, near Nantes, western France, on April 12, 2021, as temperatures fall below zero degrees celsius.
Now playing
01:37
See how French winemakers are trying to save their crops from frost
SUEZ, EGYPT - MARCH 29: The container ship 'Ever Given' is refloated, unblocking the Suez Canal on March 29, 2021 in Suez, Egypt. This morning the container ship came partly unstuck from the shoreline, where it ran aground in the canal last Tuesday, and later resumed its course shortly after 3pm local time. The Suez Canal is one of the world's busiest shipping lanes and the blockage had created a backlog of vessels at either end, raising concerns over the impact on global shipping and supply chains. (Photo by Mahmoud Khaled/Getty Images)
Mahmoud Khaled/Getty Images
SUEZ, EGYPT - MARCH 29: The container ship 'Ever Given' is refloated, unblocking the Suez Canal on March 29, 2021 in Suez, Egypt. This morning the container ship came partly unstuck from the shoreline, where it ran aground in the canal last Tuesday, and later resumed its course shortly after 3pm local time. The Suez Canal is one of the world's busiest shipping lanes and the blockage had created a backlog of vessels at either end, raising concerns over the impact on global shipping and supply chains. (Photo by Mahmoud Khaled/Getty Images)
Now playing
00:57
Egypt seizes Ever Given ship, asks for $900M in compensation
CNN
Now playing
03:06
Hear doctor's message for people with J&J vaccine concerns
Barbers from King's Cutz give haircuts indoors while observing COVID-19 safety restrictions on March 13, 2021 in Los Angeles, California.
Mario Tama/Getty Images
Barbers from King's Cutz give haircuts indoors while observing COVID-19 safety restrictions on March 13, 2021 in Los Angeles, California.
Now playing
01:43
US consumer prices increased in March
(CNN Business) —  

Two years of pent-up bitterness and backbiting about Megyn Kelly have finally come to a head at NBC News.

Her exit from the 9 a.m. hour of the “Today” show appears to be imminent. Variety reported on Wednesday evening that Kelly and NBC News executives have been holding conversations about a new role for her.

Two people familiar with the matter confirmed that to CNN Business and said Kelly’s show will be ending. Negotiations about the end date and other details are still underway. But Kelly will not be hosting Thursday’s program, and she is unlikely to return later, one of the people said. So “Megyn Kelly Today” may end very soon.

Kelly has parted ways with her talent agency, CAA, according to two sources, and she has hired attorney Bryan Freedman.

Kelly’s offensive remarks about blackface Halloween costumes on Tuesday have raised more questions about her future at NBC. Spokespeople for NBC News declined to comment, and most staffers at the news division remain in the dark.

Tuesday’s controversy made national news and stoked disappointment and resentment within NBC, according to multiple sources at the network.

Kelly started her show on Wednesday by apologizing for comments made the previous day. Her audience gave her a standing ovation, but disappointment inside NBC News runs deep and isn’t likely to fade anytime soon.

NBC News chair Andy Lack condemned her racially insensitive comments during a town hall meeting with staffers on Wednesday morning. (The meeting was scheduled well before the controversy ensued.)

Lack spearheaded Kelly’s hiring and championed her 9 a.m. show. But this week his news division has covered the Kelly controversy on multiple programs. Instead of promoting the “Today” show as a happy family, NBC has aired the family’s fight — giving time to Al Roker and others who strongly criticized Kelly’s comments.

Tuesday’s blackface talk — featuring an all-white panel of guests — was a major misstep. But the Kelly rancor is about more than one segment.

The New York Times reported on Wednesday evening that Kelly and Lack “discussed a possible winding-down of her portion of the ‘Today’ show by the end of the year,” meaning the conversations pre-dated this week’s controversy.

Kelly has many critics and rivals within the famed news division — people who say she never should have been hired from Fox News, certainly not for such a huge salary, and certainly not for a morning show like “Megyn Kelly Today.”

These NBC staffers routinely call Kelly’s show a “disaster” and other disparaging terms.

Most of the anger isn’t directed at her, exactly, but at the management of NBC News — the men who hired her away from Fox in January 2017.

“We’re lucky to have her,” Lack said on the day her new deal was announced.

At the time, some other TV executives agreed. After all, there had been a bidding war for Kelly when it became clear that she wanted to leave Fox.

Lack called her an “exceptional journalist and news anchor.”

But Kelly was best known for fiery segments on Fox’s staunchly conservative prime time schedule. There was widespread concern that she was being miscast at NBC.

The network said she would have two main jobs: A 9 a.m. talk show and a Sunday night newsmagazine. Her reported salary of $23 million a year for three years, totaling $69 million, became a bit of a scandal inside NBC, even before she started on the air.

Kelly’s morning show premiered in September of 2017. Television critics found a lot to criticize. And Kelly had some early stumbles, like an awkward exchange with Jane Fonda that made headlines for a long time afterward.

Some of the controversies stoked curiosity about her new show, but mostly it just caused embarrassment and snickering about how long she would last at NBC. Most importantly, the 9 a.m. show did not meet ratings expectations.

As the Wall Street Journal put it in a headline earlier this year, “NBC bet $69 million on Megyn Kelly — then viewers vanished.”

Kelly’s rivals noted that the earlier iteration of the 9 a.m. hour was more profitable back when Roker and Tamron Hall were the hosts. That’s partly because they were paid a lot less.

Some people in the TV business said Kelly was given bad career advice. Others said NBC was unrealistic about expectations for her show. And still others said Kelly’s talent was not easily transferable from Fox to other networks.

NBC introduced Kelly’s Sunday newsmagazine, but the program didn’t last long. As predicted, it suffered in the ratings versus long-running competitors like “60 Minutes,” and it was hobbled by scheduling issues.

On the air, Kelly’s morning show has notched some wins — her show has been full of fascinating conversations and candid interviews. But it is still a ratings laggard. And the blackface controversy reinforces the perception — to the public at large — that Kelly is a Fox News personality, not a member of the “Today” show family.

During the offending segment on Tuesday, Kelly said it was OK when she was growing up for white people to dress up as black characters, and she spoke out against a controversy that erupted last year over a reality star who portrayed Diana Ross.

“But what is racist?” Kelly asked. “Because you do get in trouble if you are a white person who puts on blackface on Halloween, or a black person who puts on whiteface for Halloween. Back when I was a kid that was OK, as long as you were dressing up as, like, a character.”

Later in the day, Kelly said sorry to her colleagues in an email: “Today is one of those days where listening carefully to other points of view, including from friends and colleagues, is leading me to rethink my own views.”

On Tuesday evening, “NBC Nightly News with Lester Holt” covered the Kelly story when few other networks paid it much attention. Roker, Melvin and other members of the “Today” show cast had a remarkably candid conversation about the controversy during the 7 a.m. hour of the show on Wednesday.

The situation demonstrates the continuing unease about and disarray within NBC News over Kelly, whose hire and installation in the network’s morning hours was controversial.

Roker said “she owes a bigger apology to folks of color across the country.”

His blunt words expressed a point of view shared by many within the news organization.

“Today” colleague Craig Melvin also called out Kelly’s comments for being “stupid” and “indefensible.” He pointed out that this controversy is an opportunity to inform people — but said most people already knew how offensive blackface is.

On her show Wednesday, Kelly said, “I want to begin with two words, I’m sorry… The country feels so divided and I have no wish to add to that pain and offense. I believe this is a time for more understanding, more love, more sensitivity and honor… Thank you for listening and for helping me listen too.”

CNN Business’ Tom Kludt contributed to this report