(CNN)A supermarket in Georgia wanted to make sure everyone knew exactly whose side they were on ahead of the University of Georgia vs. Notre Dame football game on Saturday night.
A Georgia supermarket removed Irish Spring products ahead of the UGA-Notre Dame game. The company trolled back
So Dill's Food City in north Georgia pulled all of the Irish Spring products from its shelves, in a dig at the seventh-ranked Fighting Irish.
"Sorry Dill's customers there will be no Irish Spring at our stores this week. Go Dawgs!" the store wrote on Facebook.
The Dawgs -- that's what fans of the UGA Bulldogs call themselves -- went wild.
Soon enough, Irish Spring caught wind of the whole thing and shot back in true Fighting Irish fashion. But first, they had to actually make a Twitter account.
Once they got that out of the way, Irish Spring engaged in some ace-level trolling, posting a photo of a stack of boxes full of soap, body washes and other cleaning items.
"Hey @universityofga - Heard you were out of stock in Athens, GA. We're sending a little luck your way. Hoping for a good, clean game tomorrow!" Irish Spring tweeted.
In a marketing stunt fit for 2019, Irish Spring took it even further.
The company posted a picture of some of its staff at the tailgate in Athens, ready to distribute Irish Spring products to any Bulldog who decided to freshen up before the game.