Finding the right bra is no easy task. Fit and comfort are the most important components of a good one, and unearthing a brand that is able to achieve both — simultaneously — is much harder than it should be. Throw in our desire for something that is pretty, too, and it’s nearly impossible.
If you’re like me, you’ve come across ads for ThirdLove while scrolling through Instagram. With taglines like “Ready for a bra that fits?” and “Bras and underwear for every body” and some eye-popping stats — its best-selling 24/7 Classic T-Shirt Bra has more than 40,000 positive reviews, and its 24/7 Perfect Coverage Bra had a waitlist of 1.3 million before it even launched — this intimates brand had me intrigued. Unlike most bra companies, ThirdLove offers half-cup sizes and an online quiz to help you find your perfect fit.
Like many women in America, I have long been in a bra funk. Backstory: I’ve been wearing the same bra size since high school. In the two decades that have followed, things have changed — pregnancies resulting in weight gains and losses, not to mention nursing multiple babies — and as a result, my 34C bras no longer work for me. Gaping cups, back bands that ride up and pinching straps are among my ill-fitting complaints.
So, I tried out ThirdLove’s “Fit Finder” quiz, which, FYI, more than 16 million women have taken since the brand was founded seven years ago. The 10-question process took a little more than a minute and included disclosing my standard size, where my bras are typically from, how my cups fit lately (do they gape? do they overflow a little or a lot?), what hook I typically wear my bra on and my breast shape (there were nine shapes to choose from). At the end, it was revealed that my correct size was a 36B½. I was — skeptical. I’m a 34C. This can’t be right. This has to be wrong.
And then my 24/7 Classic T-Shirt Bra arrived in a 36B½ and not only did it fit perfectly — seriously, it’s the best-fitting bra I’ve ever worn — but it’s also insanely comfortable. I literally gasped when I put it on because it’s that wonderful. To say I’m astounded that this online quiz was crazy accurate would be an understatement. The best part? The bra is pretty, too.
“Women are no longer accepting the plastic versions of the female form that we were spoon-fed by brands for so many years,” ThirdLove founder Heidi Zak explained to CNN Underscored. “We currently carry the most sizes in the industry, at 80 sizes from cups AA to I and band sizes 30 to 48, and we’re not stopping there. We want every woman to have a perfectly fitting bra.”
Beyond the perfect fit, ThirdLove’s bras are all tagless, have foam-padded hook and eye closures (no scratching!) and they’re chock-full of support — but not in a clunky, over-the-shoulder-boulder-holder type of way. Instead the brand is churning out beautiful, silhouette-uplifting designs that flatter and emphasize your natural cleavage, no matter how big or small that cleavage is. We had several additional reviewers try the bras in sizes ranging from 32H to 34A½, and our verdict was unanimous in terms of support and comfort.
If you’re like me and find yourself in a bra rut, take ThirdLove’s Fit Finder quiz ASAP and treat yourself to one of the brand’s truly lovely wares. I’ve detailed my favorites below, all of which are worth the investment.
24/7 Classic T-Shirt Bra ($68; thirdlove.com)
Meet the bra that made the ThirdLove name. With nearly 42,000 reviews and a solid 4.5- out of 5-star ranking, the bra is available in a whopping 80 sizes (from bands 30 to 48 and cups AA to I) and eight muted colors like periwinkle blue, a soft pink and sultry taupe.
Stats aside, what makes this bra the brand’s marquee is the second-skin fit, the incredibly soft micro-jersey, and the beautiful design (seriously, the pleated straps are so pretty). Made with ultra-thin memory foam cups that seemingly form to your body, this bra’s name is on point, because you’re going to be wearing it 24/7.
24/7 Classic Racerback Bra ($38, originally $68; thirdlove.com)
Pairing the 24/7 details we love to a racerback design, this is available in soft pink, taupe and black and has a front closure via gold alloy hardware that is dainty and chic all at once. The single back strap is adjustable, too.
24/7 Classic Strapless Bra ($68; thirdlove.com)
Edged with silicone on top and bottom to stay in place, this strapless wonder does just that — it stays put without any pulling or tugging. Each bra also comes with two sets of removable straps (clear and the color of the bra) that can be worn multiple ways — halter, one-shoulder, straight or crossed in the back. Now that’s some versatility.
24/7 Classic Uplift Plunge Bra (starting at $38, originally $68; thirdlove.com)
If you’re a lover of deep V-neck T-shirts, then meet your new favorite bra. Lined with removable padding, Third Love’s version of a pushup bra enhances and emphasizes your natural cleavage, thanks to the plunging design and that sheer mesh overlay.
24/7 Lace Contour Plunge Bra ($76; thirdlove.com)
Similar to the Classic Uplift Plunge Bra in design — the V-neckline is ever-present, as is the removable padding — this bra features a super gorgeous layer of delicate lace on the front. Available in five colorways and sizes AA to I, the Lace Contour Plunge marries the 24/7 comfort with an elevated aesthetic.
24/7 Lace Back T-Shirt Bra ($76; thirdlove.com)
If you’re as obsessed with the T-Shirt Bra as I am, then you’re about to be doubly obsessed with this version that features just a hint of lace overlay on the front cups and the back straps. Featuring the same to-die-for memory foam material as the original, this bra amps up the charm factor big time.
Pima Cotton Wireless Bra ($68; thirdlove.com)
I know, I know, when you hear the word “wireless” you tend to envision droopy breasts in a flimsy fabric. But this wireless bra defies the norm, thanks to the molded cups that not only support your breasts, but lift them up, too. More to know: The straps can be worn multiple ways and the Pima cotton material is ultrasoft.
Everyday Lace Uplift Plunge Bra (starting at $64, originally $76; thirdlove.com)
Another day, another sexy, plunging bra from ThirdLove. This one features a lovely lace overlay and removable padding for some extra lift — but only if you want it.
Everyday Lace Bikini ($24; thirdlove.com)
A gorgeous pair of underwear to match your Lace Uplift Plunge, this has a full coverage bottom and features two-way stretch.
Everyday Lace Thong ($24; thirdlove.com)
Like the Everyday Bikini, this thong looks delicate, but is actually a lace workhorse — you can wear these over and over with nary a rip or pill.
Comfort Stretch Bikini ($12; thirdlove.com)
If the 24/7 Classic T-Shirt Bra is ThirdLove’s essential bra, the Comfort Stretch line is the essential underwear. Made of nylon and spandex, the no-show bikini is paper-thin and stitch-free, for a second-skin feel on your body. Available in eight colorways, the underwear comes in sizes X-small to 3X.
Comfort Stretch Thong ($12; thirdlove.com)
Comfort Stretch also comes in a thong, which has a mid-rise in front and the same ultra-thin composition.
Comfort Stretch High Brief ($12; thirdlove.com)
For those days when you need more coverage — albeit without a VPL (visible panty line) — you’ll want the high brief, which has smooth seams to prevent bunching or digging.
Pima Cotton Boyshort ($15; thirdlove.com)
I’ve never met a pair of boy shorts I didn’t like, and this Pima cotton pair doesn’t disappoint. Perfect for lounging at home or wearing under a miniskirt, these cute shorts are super soft, insanely comfortable and look adorable on.
Organic Dolman Tee & Short Set ($60, originally $98; thirdlove.com)
The ultimate sleepwear for spring, this stylish tee-and-shorts set is incredibly soft thanks to the organic cotton and bamboo fabric. I love the design of the tee — it’s got a classic scoop neck and dolman sleeve with dropped armhole — and the shorty-shorts that make the pajamas simultaneously sexy and cozy. More to know: It comes with a matching travel bag, score!
Essential Organic Robe ($85, originally $98; thirdlove.com)
Made of super-soft and breathable organic cotton, wrap this robe around you for everyday wear around the house.
Seamless Cami ($16, originally $38; thirdlove.com)
Whether you’re layering it or lounging in it, this tag-free and seam-free camisole is a piece you’re never going to want to take off. Ruched sides make the tank ultra flattering, while the bamboo, nylon and spandex fabric is ultrasoft — even soft enough for bedtime.
Note: The prices above reflect the retailer’s listed price at the time of publication.