Korean culture has spread across the world like wildfire in recent years, with the hugely successful K-pop, K-film and K-beauty sectors attracting insatiable interest. Now, South Korea is looking to take its fashion industry to the next level, too.
The drive is being led by the biannual Seoul Fashion Week (SFW), which, according to the city’s government, aspires to become the “fifth significant fashion week in the world” after the “Big Four” of New York, London, Milan and Paris.
The schedule of events, which concluded Wednesday, spotlighted local talent through a mix of live-streamed runways and some of the first in-person shows since 2019. “Squid Game” star and menswear style icon Lee Jung-jae acted as a “global ambassador,” while four designers debuted their collections in Paris during Paris Fashion Week earlier in the month – part of efforts to attract more international attention and buyers.
Below are some of the key takeaways from the week-long event.